Season 1, Episode 6: Elevation Golfing Nation

Alex Frolish enjoys a unique vantage point when playing Golf, one which many of us could only ever aspire to. 

As an airline pilot, Alex is an international jetsetter with a difference. When traveling, Alex doesn’t sit idle on stopovers. With his Elevation Golfing Nation alter ego, he resourcefully uses his time to head out to play local golf courses, combining a love of the game, with a passion for Golf writing and a deep respect for Golf course architecture. 

Conscious of the environmental impact of his work, coupled with an entrepreneurial spirit, Alex has founded EGN Golf as an online Golf retail business, selling innovative, sustainable golf products to the UK and other international markets. 

Yet, of all the talent and skills he’s acquired along the way, it’s his inclusive outlook on Golf and Life, which we at GYH consider to be his finest attribute.